Aaron Portzline reports that the Blue Jackets are jettisoning the use of “Gotta See It Live” as a marketing slogan next year. The phrase, Porty claims, was “laid to rest in a quiet ceremony before friends and family,” which we all know is bunk, because “Gotta See It Live” had no friends.
“Gotta See It Live” is preceded in death by “All Out, All Season,” “Ignite the Night,” “Jackets Time!” and “Carry the Flag.”
And, of course, I’d love it if you posted suggestions for the next Blue Jackets battle cry in the comments section. Best idea will get a shout out on Twitter.
(I know that’s lame as prizes go, but understand I hired the CBJ’s marketing consultants to come up recommendations on a reward.)