Resume

Lori Schmidt

RESUME

ENERGETIC COMMUNICATIONS SPECIALIST

Influential, experienced journalist. Incredible attention to detail, remarkable interpersonal skills, and commitment to being a team player. Able to think creatively, allowing employers to do more with less. Always evolving to stay current on the latest trends and technology. Conscientious, driven, smart. 

Areas of Expertise include:

  • Communications
  • Innovation
  • Researching
  • Interviewing
  • Collaboration
  • Mentoring
  • Social Media
  • Writing
  • Audio/video editing

PROFESSIONAL EXPERIENCE

Digital Content Manager | (614 Media) | 2020

Updated and maintained the 614 Now website while also providing content for it with both original and aggregated reporting; managed social media channels Twitter and Facebook; responsible for sending out a daily email newsletter via MailChimp; wrote for (614) Magazine as well as Stock & Barrel

  • Navigated the transition to a new email newsletter format and website
  • Increased Twitter engagement by approximately 200,000 impressions a month; Facebook audience reach by 100% and audience engagement by 23%
  • Monitored audience behavior with Google Analytics and documented audience engagement with Excel spreadsheets
  • Wrote seven of the nine most popular newsletter stories in August 2020 and the cover story for the September issue of (614) Magazine

Social Media Manager-Reporter | iHeartRadio | 2018 to 2020

Obtained and edited audio that was subsequently used in updates and on shows; Spearheaded social media efforts for 105.7 The Zone and later 610 WTVN

  • Frontline news gatherer providing staff with information and audio regarding Columbus sports
  • Drove audience engagement through various social media platforms (Twitter, Instagram, YouTube), included filming video, taking photos, and creating graphics for posts
  • Grew by a magnitude of approximately 8x audience interactions with the WTVN Twitter feed
  • Created a popular and successful YouTube page for the station’s sports department with more than 75,000 views in the eleven months after its launch
  • Initiated stock photo gallery and sports photo gallery for use by news staff
  • Contributed blog posts that drove traffic to the station websites

Reporter-Anchor | WBNS Radio | 2001 to 2017

Covered events, interviewed participants, and demonstrated technical proficiency in editing resulting audio on Adobe Audition and video with Power Director; Successfully negotiated multiple, recurring deadlines as update anchor, researching, writing, and delivering sports news at regular intervals; Provided the bulk of station’s social media posts

  • Trained and developed more than a dozen interns who went on to obtain jobs in sports media
  • Generated original content for station website, served as interim web producer in 2016, demonstrably improving site’s page hits and numbers of people listening to archived station audio via the site
  • Designed imaging associated with social media accounts; drove social media engagement by posting to station’s Twitter, Instagram, and Facebook accounts; and was responsible for station’s Twitter verification
  • Launched station photo gallery; photos were used in social media, advertising, and promotions
  • Produced videos that attracted thousands of viewers to station’s YouTube page
  • Initiated role as a production assistant, then introduced new pre-produced elements that became staples of programming
  • Hosted Blue Jackets post-game show; Blue Jackets hour-long show, Between the Pipes; Blue Jackets coach’s show; Buckeye basketball pre-game show on fill-in basis
  • Spearheaded effort to bring high school football players to The Fan’s successful signing day ceremony February 1, 2006
  • Emceed first ever Women’s Sports Report staged by Greater Columbus Sports Commission, March 2011
  • From 2010 to 2016 served as backup creative services director, facilitating sales orders by producing commercials and station promos
  • Created highly respected on-air and online persona of “The Hat”

ADDITIONAL FREELANCE EXPERIENCE

Fill-in Color Analyst / Ohio University, ESPN+ (2021)

Served as on-air commentator during Ohio University women’s basketball games

Contributing Writer / Buckeyes Wire (2019 to 2020)

Provided graphics and wrote articles for USA Today’s Ohio State athletics website

Contributing Writer / GridironNow.com (2018)

Developed Ohio State content for college football-focused website

Co-host / Fire the Cannon Podcast (2011 to 2012)

Served as co-host of weekly, hour-long Blue Jackets podcast

Writer / The Fourth Period (2010 to 2011)

Researched and wrote articles on the Columbus Blue Jackets for quarterly hockey magazine

Columnist / Columbus Alive (2009)

Wrote weekly Ohio State football preview

WORK SAMPLES

OTHER VALUABLE EXPERIENCE

Goalie for Ohio University’s MAC Championship Varsity Soccer team, winner of Unsung Hero, Most Improved, and Commissioner’s Award

2000-present OHSAA Licensed Basketball and Football (expired) Official

Summa Cum Laude Graduate of Ohio University’s E.W. Scripps School of Journalism

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