The Big Reveal

In front of around 1,000 fans downtown today, the Columbus Blue Jackets, with the help of NHL Commissioner Gary Bettman and CBJ team owner John P. McConnell, unveiled the logo for the 2013 All-Star game.

According to the Blue Jackets press release:

“The rendering of the Ohio State flag was illustrated in a way that expresses speed and movement and the small dimensional star with crossed hockey sticks was inspired by military insignia found on Civil War artifacts. The typography, inspired by the dimensional star of the Blue Jackets logo and combined elements, express speed, excitement and instantly connect this jewel event of the NHL to the host team and city.”

And I checked with a Jackets PR man, the design was not done by the same consulting firm which came up with Boomer.

As for the actual All-Star celebration, it’s in Columbus this upcoming January 26-27.


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